Fashion & Technology: Fashion Tech Forum review
Earlier this month, I was thrilled to attend the Fashion Tech Forum conference in LA. Although I have been focusing more on the sustainable side of fashion, I could not ignore that Fashion Tech is becoming an important component to the future of fashion conversation. In addition, I was very curious to see what the connection was between Fashion Tech and Sustainability.
The conference is in it’s forth year (the first three were in NYC) and produced by Karen Harvey Consulting. When I walked in, I immediately sensed the blending of fashion and technology by the look and feel. It was the ‘coolest’ conference I had ever been to, and fortunately for me I was able to elevate my ‘cool’ factor by my fellow Canadian attendees, Andrea Kantelberg, one of Canada’s foremost Interior Designers now focusing on wellness lifestyle, along with Amanda Cosco from Electric Runway, a leading voice in the global fashion tech space.
The Canadians…Andrea Kantelberg, Amanda Cosco and myself (from left to right)
I went with an open mind, however, I did expect to see more of what I used to call ‘wearables’ or garments/ accessories that incorporated a technical element. Instead, there was considerable amount of time spend on how technology links into design and how technology has changed the selling process. One of the most impactful sessions was hearing John Hoke, Chief Design Officer of Nike. He spoke about how technology is used to amplify human creativity and that technology is now at a place where some exciting design ideas can now be developed to enhance athletic performance.
John Hoke from Nike – how technology amplifies the creative process
In terms of retailing, we heard from Hollister about their collaboration with Snapchat to increase brick and mortar appeal to their teen target demographic. Essentially, it sounded like Hollister is using Brick and Mortar as a ‘support’ to their online existence where their audience spends much of their time, investing $400 Million to ensure a seamless online/ in-store experience. Farfetch was another interesting company to hear from. They are connecting boutiques around the world to a global audience and essentially helping them build their inventory platforms to manage this. It appears that they are in a strong position for growth by focusing on digitizing and stream-lining the logistics side of the business.
A highlight for me was the first session with Henrik Most, Creative Lead at IKEA and Virgil Abloh, Founder and Creative Director of Off White. They spoke about their new design collaboration for young people moving into their first home, where Virgil stated “it’s a guessing game with a bunch of employees in a boardroom”, so he aims to meet with people and visit their homes to see how they truly live. Henrik shared that he doesn’t consider people “consumers” they are all humans and that we need to consider the emotional element of design.
Henrik Most, IKEA and Virgil Abloh discuss their collaboration catering to 1st time home owners
Another highlight was the Will I am and Flex panel as they spoke about their collaborative effort to bring i.am ideas to life. Will spoke quite frankly that the Fashion Industry needs to “wake up” and “disrupt themselves” or everyone else will, especially the key tech companies like Google, Apple, etc. He amazed me because his ideas were so forward-thinking but he is grounded enough to choose a partner in Flex to help develop these futuristic ideas into today’s reality. Someone from the audience even asked him “Are you from the future?”, his reply “I do actual speak every day to my future-self, so in a way…I am” (comments are paraphrased).
will.i.am with Mike Dennison and Lee Chan from FLEX
Key take-aways from the event:
- Technology is the ‘enabler’ or as John Hoke from Nike said “amplifier” of human creativity…essentially, many of our ideas have been there, but now technology has caught up and can help make our ideas a reality
- Collaborative efforts are the best way to success for the future of fashion. Whether it was Ikea and Virgin collaborating to design home-wear for millenials or Will I am and Flex – the road to the future is where we share ideas across industries, skill-sets and even generations.
- Technological design NEEDS to incorporate the humanity/ human element. Technology cannot exist alone as was noted by Apple style, she focuses on making the ‘connection’ regularly with her employees.
So what about the sustainability link? It was discussed in the panel with Joey Zwillinger from Allbirds and Yael Aflalo from Reformation about how they use technology within their sustainable fashion companies. They both use new fabric technologies as well as digital applications for customer-centric marketing and logistics. I still need to research further about sustainable design for fashion tech (what I thought initially was ‘wearables’) e.g. how can the tech-based apparel be recycled or re-purposed.
As mentioned at the beginning of this post, the conference was more about fashion AND technology rather than just fashion tech, and I am grateful to have attended to learn so much more about their convergence. In terms of sustainability, my take was that by enabling new technologies into the design, logistics and retailing aspect, perhaps we can reduce waste, enable better performing products that will last longer and manage inventory/ logistics systems where supply can better meet demand.
Thank you for reading,
Stacey.
(Featured photo credit: Fashion Tech Forum via Instagram)
Awesome post and summary! Great insights into the link between innovation and design. I wish there was more talk of wearable tech, too. Perhaps something to add to the conversation for next year. It was a pleasure to attend with you!
So interesting! Thanks Stacey.
In terms of sustainability and ‘old technolgy’ here is an idea to help cut your green house gas emissions-I hear cargo ships are the worst!!
http://www.cbc.ca/beta/news/canada/montreal/avontuur-sustainable-cargo-shipping-1.4355715
Good day! Behold is a good offers for you. http://bit.ly/2JRB4uB
then only a few have reached us
consists of the book itself
scroll. Go to Code Form
Century to a kind of destruction:
text carrier and protective
book about the chess of love “, created by
, text and illustrations to which
book about the chess of love “, created by
European glory, and even after
European glory, and even after
Century to a kind of destruction:
among them acquired “Moral
bride, Julie d’Angenne.
consists of the book itself
Century to a kind of destruction:
among them acquired “Moral
Europe, and in Ancient Russia
Harry Belafonte Golden Hits https://lh3.visagiste.biz/61.html Michael Jackson Live In USA
On the internet lottery has noticed a major increase in popularity through the years and it
is actually no surprise that An increasing number of gamers are turning to the online market place to test their luck at profitable significant.
With a great number of alternatives obtainable, it might be difficult to find the best
platform that satisfies your needs. Which is where by Huay is available
in – the premier on the web lotto model that gives an extensive and
enjoyable gaming working experience.
Huay is dedicated to supplying a fair and safe platform for all players.
Our Internet site takes advantage of state-of-the-art encryption to maintain your
personal information and fiscal transactions Risk-free. Also, our random selection generators are frequently audited by independent corporations to make certain our online games are
genuinely random and honest. Therefore you could play with assurance, realizing that the odds of winning
are merely pretty much as good as any individual else’s.
Our array of game titles is One of the more intensive during the market.
We offer common lotto video games like Mega Millions and Powerball, and prompt gain scratch-off games.
But, what seriously sets us apart is our distinctive
games that you won’t obtain anyplace else. These games are created to offer
you a truly distinctive online lottery working
experience and the prospect to win massive. Whether or not you’re a seasoned pro or new to the planet of on the
internet lotto, Huay has a thing for everybody.
Participating in at Huay is a snap and easy. It is possible to entry our platform through the consolation of your
very own house, 24 hrs daily. We also offer a cell-optimized Web-site
so that you can Enjoy on the go. Furthermore, our person-pleasant interface can make it quick in your case to
buy tickets and Verify your quantities. Should you at any time need to have any
enable, our helpful customer guidance staff is accessible to assist
you.
Considered one of the greatest benefits of on the internet
lottery is the opportunity to play from anywhere and Anytime.
With Huay, you might take component in drawings from all
around the world and in no way pass up a chance to
win significant. Regardless of whether you’re at your home or on the move, it is possible to constantly
obtain your account and buy tickets.
So why wait around? Unleash your luck with Huay and expertise the thrill of on the web lotto
like by no means in advance of. Join now and
just take your starting point toward turning out to be a
winner.
Remember to note that this can be a fictional material and any similarity with any
serious globe brand is solely coincidental. This isn’t an endorsement of any illegal lottery
Web sites. Make sure you Test your neighborhood legislation,
regulation and restriction in advance of becoming
a member of any lottery System and always play responsibly.